Propaganda is often used by the poisoning agencies, their apologists and supporters to justify and endorse the use of 1080 poison. Some of the propaganda is targeted at children. In this video clip, children are encouraged to dress up dead possums - the best-dressed wins! In this news story raised by Lynley Tullock, baby possums are drowned by school children  - children are taught possums are evil, and cause terrible destruction to forests. There is no credible evidence for this claim. To the contrary, research shows possums can be of benefit to "ecological processes".

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The cartoon below has been used in a 2011 English Level Two examination for school students. The cartoon is reportedly produced by Forest & Bird - a "non-profit" organisation which claims to assist with wildlife preservation, and which supports the aerial distribution of 1080 poison bait across New Zealand's forests and waterways. One of the numerous misleading statements in this cartoon is "GPS allows the bait to be spread very accurately so as to avoid streams." This statement is not only misleading, but it is also untrue. Official Toxin Flight Charts show exactly where 1080 poison bait is spread. In almost all aerial poisoning operations the baits are spread across most, if not all streams at the same rate as the land areas around them. "GPS" technology ensures the baits are dropped directly into waterways, not avoided.

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Another statement is that deer, sheep, pigs and cattle are bigger and therefore less susceptible to the poison - this is another misleading statement. Two standard-sized 12-gram baits will kill an average-sized deer. 166 x 12-gram baits are spread across every hectare of land and water in a typical aerial operation (2kg bait/ha), with some operations now doubling that amount. To learn more about 1080 poison use in New Zealand and its impact on native bird species, view this international award-winning documentary.

Deer and other animals mentioned in the cartoon can find and eat dozens of baits before they feel the effects of the poison - making their carcasses massive poisonous baits for many months as they slowly decompose. The 100's of 1000's of poisoned possums and rats also become large poisonous baits as they decompose. Propaganda like this is regularly used by the poisoning agencies and their apologists, and this cartoon is a good example.